Category: Startup consulting

Have you ever wondered why some industries, like software or biotech, seem to constantly churn out new innovations while others appear stuck in time? Why do a handful of companies dominate certain sectors, while others remain highly fragmented? The answer lies in understanding industry structure.

Introduction As a business owner in the digital age, having an online presence is critical for reaching customers and growing your business. A key part of that online presence is creating quality content that educates and engages your target audience. But with so many options

The bustling crowds. Jam-packed parking lots. Lines out the door. It can only mean one thing – the holiday shopping season is here! As the post-Thanksgiving sales kick off, Small Business Saturday has become a welcome tradition giving local owners a chance to bring in

Freelancing has become an increasingly popular way for people to earn extra income on the side. The rise of freelance marketplaces like Fiverr, Upwork, and Freelancer has made it easier than ever for freelancers to connect with clients and find freelance gigs. But with so

Have you ever wondered if your business could thrive by expanding into related or “adjacent” markets? Many successful companies have boosted growth by leveraging their existing capabilities to serve adjacent spaces. But what exactly are adjacent markets and how can you determine if expanding into

Starting a new business is always a risk. Statistics show that only about half of new businesses survive past the five-year mark. But some companies seem to defy the odds, sailing through economic downturns and disruptive changes that sink their competitors. What makes these businesses

Have you ever come across a product or service that seems so novel and innovative that it creates an entirely new category? That’s category creation in a nutshell. But building a successful new market from scratch is easier said than done. In this post, we’ll

Launching a new product or service is an exciting yet daunting task. You may have what you believe to be a million-dollar idea, but the road from conception to market viability is filled with twists, turns, and potential pitfalls. The key is to approach the

Negotiation. For some, the word evokes images of battlefields, enemies, concessions, and zero-sum games. But it doesn’t have to be that way. With the right mindset and skills, negotiation can be collaborative, creating value and shared success for all parties involved. The key is focusing

Selecting the right B2B content agency to partner with can be a challenging decision for any business. With so many options to choose from, how do you know which one is the best fit? As a business leader, you understand the power of content marketing.

Scroll, scroll, scroll. That’s what we’re all doing these days as short-form content takes over our screens. From bite-sized videos on TikTok to snapshot Stories on Instagram, short-form content is captivating audiences with its condensed and consumable format. But creating effective short form content is

Have you ever gotten lost in a website or app and not been able to find what you were looking for? Chances are the information architecture wasn’t very good. Information architecture (IA) is all about organizing and structuring information to help users find what they

Starting a business is an exciting adventure! As an entrepreneur or small business owner in the United States, one of the first big decisions you need to make is choosing a structure for your company. What type of business entity should you set up? This

South Korea has transformed itself from the ashes of war to become one of the most influential countries in the world. How did it achieve this? Through harnessing the power of culture and creativity. South Korea leveraged its pop culture, also known as ‘Hallyu’ or

The American economy is powered by small businesses. These are companies with fewer than 500 employees, run by regular people who dream big. We call them “mom and pop” shops, even though nowadays they can be run by anyone. The question is, just how many

Have you ever considered turning your skills, expertise, and passions into an online business? If so, the booming field of knowledge commerce could be the ideal path for you. Knowledge commerce involves creating and selling educational products like online courses, ebooks, and membership sites. It

Starting a direct-to-consumer (DTC/D2C) business can be an exciting yet daunting endeavor. With lower barriers to entry, it’s easier than ever to launch a new product or service. However, competition is fierce, and most new companies fail within the first few years. After studying some