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adjacent markets
What are Adjacent Markets and Why Should Your Business Consider Expanding into Them?

What are Adjacent Markets and Why Should Your Business Consider Expanding into Them?

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Have you ever wondered if your business could thrive by expanding into related or “adjacent” markets? Many successful companies have boosted growth by leveraging their existing capabilities to serve adjacent spaces. But what exactly are adjacent markets and how can you determine if expanding into

network marketing business model
What is a Network Marketing Business Model? An Inside Look at This Controversial Industry

What is a Network Marketing Business Model? An Inside Look at This Controversial Industry

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Multi-level marketing, direct sales, referral marketing—you’ve probably heard these terms used interchangeably with “network marketing.” But what exactly does network marketing mean and how does it work? As a business model, network marketing has managed to persist over decades despite controversy and misconceptions. Supporters tout

IT Outsourcing Life Cycle
The IT Outsourcing Life Cycle: A Journey of Strategic Business Transformation

The IT Outsourcing Life Cycle: A Journey of Strategic Business Transformation

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Outsourcing has become a major strategic initiative for companies seeking to focus on their core business, reduce costs, and access world-class capabilities. However, many outsourcing deals fail to meet expectations. The key to outsourcing success lies in effectively managing the outsourcing life cycle – the