Selling and influencing customers is both a science and an art. In this post, we are going to discuss tips and tricks to get people to buy your product or service. These tips are relevant to all products – whether you are selling online or offline. Let’s cover the 10 tips to get people to buy your product.
Emotion beats logic
Emotional advertising may be hard to create, but the statistics say it’s worth the effort. So when you think about the value of your product, you think about functional and emotional values.
The application of a dual approach, which encompasses both facts, is better suited to brands that consumers are not aware of, while purely emotional attraction has proven to be the best. So when thinking of value propositions for your product, think of both functional as well as emotional value propositions.
Put your logo center and front
Where should you place your logo and brand identity based on eye-tracking research so that consumers can actually see it? Research says the best place to look is in the lower middle of the page layout.
At that point, viewers will be emotionally engaged with the main parts of your ad and then have the opportunity to connect with your brand to solve a problem or meet a consumer’s needs.
The lower right corner is the penultimate place people look at. Despite these findings, the lower right corner is by far the most common single location for the primary logo/brand identity used in all types of advertising.
Use simple copy for guys
Keep your prose simple, especially if you’re addressing a male audience: guys usually process language in a less abstract and sensory way. So more words can distort the message.
Physical actions outweigh words
No matter what kind of marketing campaign you are running, whether it’s print ads, commercials, or even sales presentations, it’s more important to pay attention to the physical actions of the people in the campaign. If their gestures and postures support the message, that message will be more powerful.
Touching increases ownership
Being able to touch a product increases the feeling of ownership and this effect is amplified by the fact that customers can imagine owning the product. If you look at brand flagship stores like Apple and Gucci, they encourage customers to touch and use the products on display.
If you let customers touch or hold your product, even if it is uncomfortable to touch (a condition you may still want to address), you have a greater chance of making a sale. So get your product in the customer’s hands, there’s a high chance they will buy it.
Mix something new with the old
Although conventional advertising wisdom suggests that repetition is an essential part of changing customer behavior, research shows that the brain tends to shift familiar images in favor of new ones. Advertisers, therefore, need to strike a balance between providing novel information that triggers reward circuits in your brain and novel images.
Apology is the best policy
If a customer is angry, he will only provoke anger and evil – and if he is angry with you, he will hurt your brand. Offer a simple, sincere apology and show how you can resolve the problem with minimal customer effort. Do not try to win a dispute about who is right, but apologize in the form of a positive, constructive conversation with your customer.
Customers are more likely to continue to argue, and things can get worse when they decide to file a lawsuit or create a complaint video that becomes viral if they meet with indifference.
Even better, with a proper response, you may influence the customer to remove or correct the original complaint or even appreciate you.
Showing scarcity is a great way to get customers to buy your product. Because scarcity indicates a high demand for the product and implies that if the customer doesn’t move fast, the product might be sold out.
The best way to show scarcity is to be specific. Tell visitors to the site or potential customers how many items you have left. “Only 1 left” is much better than saying that you have limited supply.
First impressions count
Researchers at Carleton University found out that showing people an image of a website for just 50 milliseconds was enough for them to decide how attractive the website was.
Researchers suggest that confirmation bias comes to play here which increases the power of the first impression. Once our minds have an opinion, we accept new information that agrees with that opinion and discount information that goes against the opinion.
The opinion formed by a website’s first impression further influences people to decide to explore the site further. If the initial impression is good, users may discount some of the flaws as they navigate the website more. But, if the initial impression is bad, users will continue to have a bad impression of the site which will not change with further navigation.
Happy Users Keep Trying
This tip is based on the previous tip. In his book Emotional Design, Don Norman reports on research that shows users who are happy with a design are more apt to find it easier to use.
Looking at the underlying neuroscience and psychology, Norman says that a user in a positive frame of mind (rendered positive by a pleasing and emotionally satisfying design) is more likely to find a way to accomplish the task. A user who is negative or frustrated is more liable to repeat the same action that didn’t work the first time.
If you like our post, do read our other articles in our Tactyqal blog.