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Author: Partha Chakraborty

differentiation in business
What is differentiation in business and why you need differentiation to create competitive advantage?

What is differentiation in business and why you need differentiation to create competitive advantage?

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Differentiation is the process of distinguishing or setting apart one thing from another. In business and marketing, differentiation refers to the process of creating a unique and distinct value proposition that sets a company’s products or services apart from those of its competitors. The goal