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Author: Partha Chakraborty

market research vs big data
The Difference Between Market Research and Big Data: Two Powerful Approaches to Understanding Your Customers

The Difference Between Market Research and Big Data: Two Powerful Approaches to Understanding Your Customers

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Understanding your customers is the lifeblood of any successful business. But with an overwhelming amount of data and analysis techniques available today, it can be challenging to determine the best approach. Should you invest in traditional market research or dive into the world of big