An ideal customer profile (ICP) is a detailed description of your best-fit customers. It helps you understand who your target audience is, what they care about, and how your product or service can solve their problems. Having an accurate ICP allows you to create content
Throughout history, there have been business decisions that seemed incredibly risky or nonsensical at the time but ended up completely transforming industries and companies. These bold choices went against conventional wisdom and challenged the status quo. Many faced doubts or criticism initially. Yet, with sharp
Artificial intelligence (AI) is transforming how businesses operate and deliver value to customers. The global AI market is projected to grow from $62.35 billion in 2022 to $997.77 billion by 2028 according to Fortune Business Insights. That’s a huge opportunity for aspiring entrepreneurs and startups!
Have you ever wondered how some brands seem to captivate their audiences while others struggle to be heard? Often, it comes down to the power of strategic narrative. As a journalist and SaaS blogger, I’ve seen how impactful strategic narratives can be in shaping perceptions
You have a brilliant app idea that will disrupt the market. Or maybe you want to build an app to better serve your customers. Either way, if you’re looking to build a mobile app, Flutter is one of the best platforms available today. But before
Starting and running a business is no easy feat. As an entrepreneur, you’ll face many hurdles on the road to success. Having a sound business strategy is crucial, but crafting one that actually works takes thought, planning, and persistence. In my decade covering startups and
As an entrepreneur looking to grow your business, Shark Tank may seem like an appealing opportunity. Getting investments and advice from high-profile investors like Mark Cuban, Barbara Corcoran, Lori Greiner, and Daymond John is an exciting prospect. However, going on Shark Tank requires hard work,
As an intrepid business journalist with a passion for demystifying complex topics, I often get asked by readers to explain secondary shares in private equity and venture capital. “What are they?” “How do they work?” “What’s their value proposition?” Valid questions indeed! Secondary shares allow
Tobacco giant British American Tobacco rocked markets this week with a massive $31.5 billion write-down on the value of key cigarette brands like Camel, Newport, and Pall Mall. A Sign of Shifting Sands This huge accounting charge signals a watershed moment. It broadcasts that big
APIs (application programming interfaces) have become a vital part of software development, allowing different applications to communicate with each other. As APIs grow in popularity, API licensing has emerged as a profitable business model for companies with valuable APIs. But what exactly does an API
A lead magnet is a free offer used to attract and convert website visitors into leads. As a smart marketer, you know the importance of building your email list. But how do you encourage visitors to sign up? This is where lead magnets come in
Constellation Software, founded by Mark Leonard in 1995, is a unique success story in the world of enterprise software. While most software companies start with a single product and try to expand, Constellation took the opposite approach – acquiring small vertical market software companies and
If you run a business, leads are your lifeblood. But leads alone won’t keep you afloat. You need to optimize your lead funnel to turn those leads into customers. I’ve seen companies pour tons of money into lead generation only to see most leads drop
Multi-level marketing, direct sales, referral marketing—you’ve probably heard these terms used interchangeably with “network marketing.” But what exactly does network marketing mean and how does it work? As a business model, network marketing has managed to persist over decades despite controversy and misconceptions. Supporters tout
Starting a new business can be an exciting yet daunting endeavor. The statistics show that about 20% of new businesses fail within the first year and about 50% fail by year five. However, some types of businesses tend to have much lower failure rates than
Staying on top of trends and timely topics is crucial for content creators and marketers who want to produce relevant and engaging content. But with the fast pace of the online world, how do you consistently come up with content ideas that will resonate with
Starting a business is an exciting journey fueled by passion, drive, and a great idea. But behind every great startup is sound accounting. As a founder, you may see accounting as a boring chore that takes time away from building your product or service. But
Have you ever come across a product or service that seems so novel and innovative that it creates an entirely new category? That’s category creation in a nutshell. But building a successful new market from scratch is easier said than done. In this post, we’ll
Outsourcing has become a major strategic initiative for companies seeking to focus on their core business, reduce costs, and access world-class capabilities. However, many outsourcing deals fail to meet expectations. The key to outsourcing success lies in effectively managing the outsourcing life cycle – the
Outsourcing work to external providers has become a common practice for companies looking to reduce costs, gain efficiencies, and leverage specialized expertise. While outsourcing can provide many benefits, it also brings unique management challenges, especially when it involves coordinating outsourced teams. In this post, we’ll
