Direct-to-consumer (D2C) and direct-to-customer (DTC) businesses are all the rage these days. By selling directly to customers online, D2C/DTC companies can offer greater value and build stronger relationships with their customers.
If you’re looking to start your own online business, D2C/DTC is a great model to consider. The low overhead and ability to quickly validate ideas make D2C/DTC ideal for first-time founders and bootstrappers.
To help you brainstorm, here are 100 exciting D2C/DTC business ideas that can be started today:
Health & Wellness
The health and wellness market is booming. People care deeply about looking and feeling their best. Consider these supplement, nutrition, and fitness concepts:
1. Vitamin subscription
Send personalized vitamin packs monthly. Let customers take a quiz to determine their needs. Ship packs conveniently to their door.
2. Personalized protein powders
Protein powders tailored to customers’ goals, dietary needs, and taste preferences. Offer samples to win over first-time buyers.
3. At-home fitness equipment
Design fun and innovative fitness products for home use. Mirrors, smart equipment, VR gear. Make at-home fitness more immersive.
4. Healthy meal plans
Offer customized meal plans for different diets and lifestyles. Paleo, Keto, vegetarian, family plans. Take the guesswork out of nutrition.
5. Mental wellness app
An app that combines meditation, sleep music, CBT, and life coaching for better mental health. Make taking care of your mind simple.
6. Allergy-friendly snacks
Snacks for specialized diets like gluten-free, dairy-free, and nut-free. Use better ingredients to create tasty allergy-friendly foods.
7. DIY health tests
Home health testing kits for common issues like food sensitivity, thyroid problems, and fertility. Empower customers with convenient at-home tests.
Food & Beverage
Food is fundamental. Everyone eats multiple times a day. Cater to foodies seeking new culinary adventures with these delectable D2C concepts:
8. Artisanal hot sauce
Make exceptional hot sauces from unique peppers and spices. Feature fun flavors like mango habanero, curry scorpion, and ghost pepper.
9. Keto-friendly treats
Satisfy the sweet tooth of keto dieters with low-carb cookies, cakes and ice creams. Use alternative flour and sugar substitutes.
10. Premium olive oil
Import extra virgin olive oils from small farms around the world. Offer tastings and pairings. Become the olive oil sommelier.
11. Coffee & tea blends
Create signature blends of coffee and tea. Source top-grade beans and leaves. Ship in freshness-sealed packs.
12. Craft beer or wine
Start your own microbrewery or winery. Focus on great ingredients and small batch production. Build a loyal fan base.
13. Ready-to-cook meal kits
Ship boxes with pre-portioned ingredients and recipes for easy dinners, lunches and more. Offer flexible options, menus and pricing.
14. Jerky of the month
Feature a different flavor of gourmet jerky every month. Bacon jalapeno. Whiskey maple. Ghost pepper. Keep jerky lovers excited.
15. Artisanal condiments
Mustards, salsas, sauces made meticulously with unique ingredients. Garlic mustard with IPA. Mango habanero salsa. Ramp pesto.
Beauty & Grooming
Beauty products and self-care routines shouldn’t be an afterthought. Help people look their best with these beauty and grooming D2C ideas:
16. Natural skin care
Plant-based lotions, serums, cleansers and masks. Harness botanicals for healthy, glowing skin. Clean, non-toxic beauty.
17. Beard care products
Oils, balms, combs and trimmers for sophisticated beard grooming. Elevate the bearded lifestyle.
18. Perfume sampler
Send sample vials of artisanal fragrances monthly. Niche, customizable scents not found in department stores.
19. Luxury bath products
Bath bombs, scrubs and soaks that turn bathing into a spa-like ritual. Use exotic ingredients like French pink clay.
20. Salon quality hair care
Recreate the luxury salon experience at home. Oils, masks, styling products. Target specific hair needs and types.
21. Shave club
Subscription service for shaving supplies. Refillable razors, premium shave butters and aftershave balms. Automate the shaving routine.
Fashion & Apparel
Fashion is self-expression. It’s time to ditch fast fashion and support sustainable, ethical brands. Consider these clothing and apparel concepts:
22. Custom tailored suits
Made-to-measure suits for a perfect fit. Offer premium fabrics and customization options. Launch a digital tailor.
23. Bohemian streetwear
Artful graphic t-shirts, hoodies, hats and more. Support emerging and indie designers. Limited edition drops.
24. Sustainable activewear
Eco-friendly gym wear made from recycled synthetics, organic cotton and other sustainably sourced materials.
25. CompressiveShape wear clothing
Slimming shapewear built into dresses, jeans and other apparel. Flatter all body types and boost confidence.
26. Wardrobe basics done better
Elevated basics like tees, tanks, underwear and socks. Focus on fit, feel, quality and materials.
27. Shoes for plantar fasciitis
Shoes with arch support, cushioning and stability features to relieve foot pain. Therapy meets style.
28. Pet fashion
Cute outfits, accessories and toys for pets. Clothing, bow ties, bandanas, plush beds. Pamper those furry family members.
Home & Kitchen
Make home life better with clever products that solve problems and simplify routines. These home and kitchen ideas deliver joy:
29. Smart garden tech
Indoor gardening tech like self-watering planters, plant sensors and LED lamps for growing food year-round.
30. Kitchenware subscription
Monthly delivery of boutique kitchen items – ceramic bowls, wooden spoons, coffee makers. Upgrade kitchens item-by-item.
31. Coffee brewing gear
High-end manual brewing gear for pour over, French press and cold brew. Elevate the daily coffee ritual.
32. Natural cleaning solutions
Non-toxic sprays, soaps and scrubs. Help people rid their homes of harsh chemicals.
33. Bedding in a box
Luxe bedding shipped compressed in a box. Simplify bed making with bundled sheet sets, duvets and shams.
34. Indoor herb gardens
Make it easy to grow fresh herbs in small spaces. Kits include planters, soil and seeds. Boost cooking flavor.
35. Pour over coffee subscription
Discover different premium pour over coffees every month. Whole beans from micro-roasters around the world.
36. Cocktail mixer club
Get monthly shipments of artisanal cocktail mixers – ginger beer, bitters, shrubs, maple syrups. Elevate home mixology.
37. Hobby fermentation kits
Ferment hot sauces, kimchi, kefir and kombucha at home. Complete starter kits remove the guesswork.
Tech makes modern life possible. Innovate with tools that help people work, play and live smarter.
38. Portable laptop charger
Slim, durable external battery packs. Juice up laptops and phones on the go. For the remote worker’s everyday carry.
39. Ergonomic office accessories
Wrist rests, lap desks, monitor mounts and more. Relieve pain and strain for remote workers.
40. Blue light blocking glasses
Stylish, non-prescription eyeglasses that filter blue light from screens. Reduce digital eye strain.
41. Reusable smart notebook
Notebooks with erasable pages to cut paper waste. Sync written notes digitally.
42. Software tutorial videos
Create simple how-to videos for using popular software. Remove tech frustrations for non-technical users.
43. Digital planning & habit tools
Apps and widgets to track habits, goals and tasks digitally. Program better behaviors.
44. Portable phone charger case
Protective phone cases with built-in batteries. Slim, durable, and charge on the go. Never run out of juice.
45. Screen cleaning kit
Keep screens spotless and germ-free. Microfiber cloths, cleaners, wipes. The ultimate screen hygiene kit.
Toys & Games
Fun, innovative toys and games make screen-free playtime more enjoyable for kids and adults alike:
46. STEM building toys
Blocks, construction sets, robot kits. Build analytical and problem solving skills through play.
47. Eco-friendly plushies
Cuddly stuffed animals made from organic cotton and recycled materials. Lead-free dyes.
48. Educational card games
Make learning math, spelling and science fun with creative educational card games.
49. Party game subscription
Discover a new multiplayer game every month – trivia, acting challenges, scavenger hunts. Great for family game night.
50. Active outdoor games
Get kids moving with fun outdoor games – throwable targets, catch games, obstacle courses. Promote active play.
51. Funky fidget toys
Kinetic desk toys, poppers, clickers, spinners. Release energy and focus.
52. Throwback toys
Revive classic toys like yoyos and fingerboards. Add modern twists.
53. Puzzle of the month club
Wood, 3D, jigsaw puzzles delivered monthly. Grow spatial skills and spend quality low-tech time.
54. Building block sets
Sets with wheels, windows, doors and other parts. Spark creativity, imagination and engineering. More versatile than Lego.
Pets are family. Make pets and their owners happier with these inventive pet products:
55. Custom pet portraits
Commission a painting or digital art piece featuring a beloved pet. Unique heirloom gift.
56. Pet treat bakery
All-natural, preservative-free pet treats. Offer fun shapes like donuts, pizza slices and bones.
57. Lick mats for dogs
Spreadable silicone mats to fill with peanut butter, pumpkin, or wet food. Keeps dogs busy for hours.
58. Cat furniture & toys
Tunnels, towers, scratching posts. Durable, multi-functional furniture that satisfies the cat’s instincts to climb, perch, scratch.
59. Dog adventure gear
Outdoor gear for active dogs – doggy backpacks, trail runners, cooling vests. Products that support the outdoor dog lifestyle.
60. Personalized pet gifts
Pet lover merch featuring custom names, faces, and breeds. Mugs, shirts, pillows, holiday gifts featuring furry friends.
61. Natural flea & tick prevention
Non-toxic spot-on treatments, collars and shampoos that repel fleas and ticks without harsh chemicals.
62. Custom cat trees
Cat trees and scratching posts tailored to space and color scheme. Choose layout, carpet color, wood stain. Aesthetically pleasing and cat approved.
Hobbies & Crafts
Help hobbyists level up with tools, supplies and education:
63. Calligraphy studio
Premium pens, inks, stationery and online video lessons for mastering script lettering. Starter sets for beginners.
64. DIY craft kits
Boxes with fabric, yarn, paint, clay – everything needed for that month’s craft project. Make crafting easy and accessible.
65. Photography masterclass
Online classes, video tutorials and presets for improving photography skills. How to capture portraits, landscapes, motion and more.
66. Art snack box
Monthly box with niche art supplies like brush pens, watercolors, masking fluid. For folks eager to try new mediums and techniques.
67. Podcasting starter kit
User-friendly digital recorder, editing software and guide to start recording quality podcasts quickly.
68. Origami subscription
Monthly origami papers and video tutorials for creating new masterpieces. Origami crafts delivered to your door.
69. Ukulele starter set
A beginner ukulele bundle – quality instrument, tuner, picks, gig bag, chord chart and lessons.
70. Calligraphy stationery
Notebooks, greeting cards, paper sets with designs ideal for brush lettering practice. Elevate handwriting.
Gift Boxes & Monthly Clubs
Surprise and delight customers every month with specially curated boxes and club subscriptions:
71. Cocktail of the month club
Monthly box with craft cocktail recipe, ingredients and barware.discover your new favorite drink.
72. Date night box
Everything needed for a special night – recipes, games, decor – delivered monthly. Effortless romance.
73. Reading lovers box
Hardcover books, cozy socks, candles, tea. Boxes tailored to mystery lovers, sci-fi fans and more. Bookish joy each month.
74. Grilling box
Marinades, rubs, tools and more for the ultimate backyard BBQ. New grilling goodies every month.
75. Plant parent box
Pots, propagators, soil, plant food and cuttings for indoor gardening. Help plant parents grow their collection.
76. Collector’s box
Limited edition collectibles delivered monthly. Funko pops, pins, stickers, apparel. Great for fandom and hobby collectors.
77. Sweets club box
Artisanal baked goods and candies. Satisfy sweet cravings with new treats each month.
78. Scent box
Sample new perfumes or colognes every month. Discover signature scents from niche fragrance houses.
79. Snack box
Discover new snacks from around the world. Theme boxes like Japanese snacks, European sweets and Aussie bites.
80. Kids activity box
Art supplies, science projects, building sets, games and more. Monthly boxes that inspire play and learning.
Make wedding planning seamless for brides, grooms and guests:
81. Custom wedding websites
Beautifully designed wedding websites with registries, travel info and online RSVP. Branded to couple’s vision.
82. Printed wedding invites
Premium print, paper and letterpress invitations. Foil stamping, calligraphy, accessories. Elevate any affair.
83. Wedding welcome bags
Welcome bags filled with out-of-town guest goodies – personalized maps, city guides, snacks, water bottles and hangover kits.
84. Matching bridesmaid proposals
Matching boxes with bride tribe gifts – jewelry, tumblers, shirts, candles. Pop the bridesmaid request in style.
85. Custom wedding napkins
Linen, paper napkins screen printed with names, dates, fun patterns. Add personalized flair to reception tables.
86. Guest books
Prints of wedding portraits or illustrations for signing messages, advice and well wishes. A unique alternative to traditional guest books.
87. Honeymoon planning
Take the stress out of planning that dream getaway. All-inclusive package booking, itinerary creation, guided tours.
Help learners of all levels and interests master subjects with these edtech offerings:
88. College prep guides
Guide high school students through the college application process – test prep, application timelines, essay brainstorming.
89. Elementary reading app
Fun phonics and reading games for building early literacy skills. Animations, rewards and tracking to motivate learning.
90. Corporate training videos
Short animated videos covering leadership, communication, productivity, other professional skills. Make training engaging and actionable.
91. Typing software
Apps with lessons and games for mastering touch typing. Fun, interactive way to gain a crucial skill.
92. Custom flash card decks
Create and print flashcard decks for any subject – geography, anatomy, vocabulary, more. Convenient study aid.
93. Math video lessons
Short, engaging videos explain foundational math concepts clearly. Tackle algebra, geometry, trigonometry, calculus and statistics intuitively.
94. Language learning app
Audio lessons, quizzes, games and AI tutors for learning new languages intuitively. Target travelers.
95. Music instruction
Online classes teaching instruments like guitar, piano, drums. Interactive lessons, sheet music, student progress tracking.
96. Homework helper hotline
On-demand homework assistance and tutoring over chat, video and phone. Real teachers help K-12 students complete assignments.
Photography & Design Services
Help businesses make a stellar impression with professional visual assets. Offer:
97. Product photography
Capturing e-commerce products in lifestyle settings. Drive sales with high quality product images and video.
98. Real estate photography
Interior and exterior photography that highlights listing features and show potential.
99. Restaurant food photography
Mouthwatering pictures of dishes, drinks and menus. Help restaurants build buzz and demand with food porn.
100. Logo design services
Create visually impactful brand identities – logos, colors, fonts, and guidelines. Establish coherent branding.
Starting any business takes vision, grit, and proper planning. But by going D2C and validating your idea early, the process becomes much more achievable.
Consider the possibilities in this list and take the first steps to launch your own thriving D2C brand. Start small but dream big!
With a hyper-connected online market, smart digital branding, and a bit of hustle, your ingenious idea could positively impact millions of lives. The only limit is your imagination.