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Category: Startup consulting

What Policies Foster Entrepreneurship
What Policies Foster Entrepreneurship? An Analytical Look at Government’s Role

What Policies Foster Entrepreneurship? An Analytical Look at Government’s Role

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Entrepreneurship is the heartbeat of a thriving economy. New businesses bring innovation, create jobs, and improve standards of living. But starting a business is hard work filled with risks and challenges. Is there a role for government policy to make it easier for entrepreneurs to

What is Corporate Communication?
What is Corporate Communication? An Insider’s Guide to Effective Business Messaging

What is Corporate Communication? An Insider’s Guide to Effective Business Messaging

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As a journalist who has covered many different companies and industries over the years, I’ve seen how important effective communication is for any successful business. But what exactly is “corporate communication”? And why does it matter so much? In this post, we’ll break down the

What is Industry Structure?
What is Industry Structure? A Beginner’s Guide to Analyzing an Industry’s Dynamics

What is Industry Structure? A Beginner’s Guide to Analyzing an Industry’s Dynamics

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Have you ever wondered why some industries, like software or biotech, seem to constantly churn out new innovations while others appear stuck in time? Why do a handful of companies dominate certain sectors, while others remain highly fragmented? The answer lies in understanding industry structure.

challenges in developing business strategy
What challenges do entrepreneurs face in developing a successful business strategy?

What challenges do entrepreneurs face in developing a successful business strategy?

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Starting and running a business is no easy feat. As an entrepreneur, you’ll face many hurdles on the road to success. Having a sound business strategy is crucial, but crafting one that actually works takes thought, planning, and persistence. In my decade covering startups and

adjacent markets
What are Adjacent Markets and Why Should Your Business Consider Expanding into Them?

What are Adjacent Markets and Why Should Your Business Consider Expanding into Them?

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Have you ever wondered if your business could thrive by expanding into related or “adjacent” markets? Many successful companies have boosted growth by leveraging their existing capabilities to serve adjacent spaces. But what exactly are adjacent markets and how can you determine if expanding into