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Online Distribution Channels
Online Distribution Channels: Evolving Strategies for Reaching Customers in the Digital Age

Online Distribution Channels: Evolving Strategies for Reaching Customers in the Digital Age

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The internet has dramatically changed how companies bring their products and services to market. Traditional distribution channels like brick-and-mortar stores and print advertising are giving way to an array of online options. For business owners and marketers, navigating this new digital landscape can be a

adjacent markets
What are Adjacent Markets and Why Should Your Business Consider Expanding into Them?

What are Adjacent Markets and Why Should Your Business Consider Expanding into Them?

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Have you ever wondered if your business could thrive by expanding into related or “adjacent” markets? Many successful companies have boosted growth by leveraging their existing capabilities to serve adjacent spaces. But what exactly are adjacent markets and how can you determine if expanding into

network marketing business model
What is a Network Marketing Business Model? An Inside Look at This Controversial Industry

What is a Network Marketing Business Model? An Inside Look at This Controversial Industry

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Multi-level marketing, direct sales, referral marketing—you’ve probably heard these terms used interchangeably with “network marketing.” But what exactly does network marketing mean and how does it work? As a business model, network marketing has managed to persist over decades despite controversy and misconceptions. Supporters tout