Startups are a funny thing. They’re like these rambunctious kids trying to make sense of the world. One minute they’re stumbling around, the next they’re sprinting full speed ahead. It’s an unpredictable rollercoaster ride filled with ups, downs, twists, and turns. But you know what?
As an entrepreneur or marketer, you likely grapple with ROI and ROAS regularly. These acronyms get thrown around a lot, but what do they mean and why do they matter? In this post, I’ll unpack these key metrics to help you better understand, calculate, and
Interviewing users and customers is a crucial part of developing products and services that truly resonate. But coming up with the right questions to ask can be challenging. That’s why I’ve put together this list of 112 good user/customer interview questions to uncover key insights,
User interviews are a fundamental user research method that provides valuable qualitative insights directly from the source—real users. Sitting down for open conversations allows UX researchers to better understand user needs, motivations, pain points, and thoughts. Conducted properly, interviews uncover both explicit and implicit requirements
Understanding your customers’ pain points is crucial for any business. But what exactly is a customer pain point? And how can you identify them? In this post, we’ll break down what customer pain points are, why they matter, and actionable tips for uncovering them. What
As a keen observer of human behavior and an avid student of marketing, I’ve often pondered the distinction between a customer and a consumer. At first glance, the terms seem interchangeable. But upon closer examination, nuances emerge that set them apart. In this post, we’ll
