Good business ideas don’t come easily. The most important thing to do is to find time and space to think creatively. You need to create opportunities to take your mind off the day-to-day stuff and think about the future. This is just as important whether you’re starting a business or planning a change of direction in your career.
Also, if you are looking for startup business ideas, use our startup business idea generator to brainstorm on different ideas. You can also read our post on 15 frameworks for generating startup business ideas. Here are twelve good ways to think about your new idea.
- Daydream – the best ideas always pop up when you’re least expecting them. Make time for quiet moments when you can close your eyes and let your mind drift. Let your subconscious mind look for the answers. You’ll be surprised at what this can reveal.
- Share – encourage those close to you to think about the opportunities too. Parents, partners, friends, and also your children; all have a knack for knowing us better than we think. Let their insight into your strengths guide you through the creative process.
- Generate many ideas – In creative thinking, quantity equals quality. You can’t generate one great idea. However, you can generate many ideas and a great idea will come once you evaluate all your ideas and think deeper. It has to be said that making lists helps. The longer your list of options, the more likely it is to contain some winners. Remember that the ideas you list might not be the right ones themselves, but they may well lead you in the right direction.
- Buy a notebook – keep it in your pocket, beside the bed, and everywhere you go. Ideas can strike at any time. Write them down.
- Have fun – Your subconscious mind thinks most effectively and creatively when you have fun. When you are serious, you are very unlikely to come up with really creative and valuable ideas.
- Google – once you’ve had a good idea, search online for a business already doing it. There’s little that’s really new and you will get lots of ideas by looking at what others are already doing.
- Be curious – Ideas are combinations or modifications of other ideas. The more life experiences you expose yourself to and the more you know what is happening around you, the more creative raw materials you have. The more creative raw materials you have, the more combinations your subconscious mind will be able to make and the more likely you will be able to create new interesting ideas. You need to be curious and ask a lot of questions.
- Beware of the hobby habit – many people feel their hobby holds the key to a successful enterprise. They may be right, but more often they’re not. Successful businesses are a combination of opportunity and passion. Are there enough people who share your passion with money to spend?
- Seasons – will your idea appeal to your customers all year round? Selling Christmas decorations or hiring out bikes might not keep you afloat on their own. These are two different seasonal businesses. Ask yourself whether you will be able to sell your product all year long. If not, how big could sales be during the season you sell.
- Look at your CV or career path – some of the most successful people start a business in a marketplace they already know. This shortens the learning curve and usually delivers some easy wins too.
- Travel–you don’t need to go far. Visit local trade fairs and see what is being promoted there. Pose as a buyer and ask questions. Compare your business vision with what you see and hear. How can you do better?
- Separate analyzing and generating ideas – When you are in analysis mode, your analytical brain blocks your superfast creative brain from thinking. To let the creative brain do its work separate the processes of analyzing and generating ideas.
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